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Below are a series of case studies that are examples of what ActionCOACH has done for clients all around the world.

Case Study #1: Manufacturer

Business Challenge: Company had an excellent reputation for quality and on-time delivery (won awards). Company was generating about 200 NEW leads per year but only converting 3% to actual sales – a waste of time and money.

Actions:

• Clearly defined ideal target customers and specific criteria based on customer needs and company strengths.
• Developed compelling reasons to choose the company – and reinforced this within our marketing and sales.
• Modified advertising to reinforce benefits and re-allocated dollars to improve lead quality.
• Developed and implemented a multi-touch sales management system, including quote process.

Results: Within 6 months, sales conversion rate increased from 3% to 12% and our average $ sale per transaction increased from $1,710 to $3,161. Overall sales increased 16% during this period.